In order to run a successful Business nowadays, you must invest in Digital Marketing, it is one of the main pieces that makes your Business machine run smoothly. Businesses use Digital Marketing to generate leads, interest, sales, recognition, traffic, awareness, it is what allows your Business to manifest a strategy, bring forward it’s message and target their audience. Today we are focused on Social Media Management and some questions that Potential Clients ask are: “What does that mean?”, “I already do that myself, why do I need you?”, “Don’t we already have that?”, “How can you manage my business, when you just knew we existed?”
Social Media Management is the process of researching, strategizing, targeting, creating, publishing, promoting and managing content for your Business across different Social Networking platforms such as Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest.
This process involves way more than just posting updates on your Business and letting your followers know about your work, or a new product you offer, it is a demanding and long process which requires time, effort and commitment in order for you to enjoy it’s real benefits.
If you are not fully committed to the Social Media Management process then, you should Outsource to a Marketing Agency. We will list some of the benefits that Outsourcing Social Media Management will provide your Business with:
1. Developing a Strategy, Identifying your Business Goals and KPIs (Key Performance Indicators).
The marketing Strategy is the core of your Business Marketing, developing a strategy means that you have created a blueprint for success, you have identified your goals and you can execute the plan and dictate the pace of this process based on this strategy. Identifying the KPIs (Key Performance Indicators) will help you track the progress you are making, and changes that you should apply to your strategy, in order to adapt and overcome.
This will help you understand what type of audience follows you, your goal should be to increase the number of people who follow you, who click on your Website who spend time looking at your Business Profile. It will help you better understand the type of content you should put out, you should be very selective when it comes to posting, because you need content that will engage with your audience, interest them, inspire them, give them ideas, this way you create a friendly environment for your followers and the content that you put out is not actually just another post that they skim read or scroll through, impressions are what you should be after and their engagement, likes, comments, shares. Social Media is the voice you Business needs and the best way to connect with your Clients on a more personal level, consistent reflection of your brand message is what Outsourcing Social Media Management will offer you.
2. Targeting the right audience
Who are you aiming for when you are posting on Social Media or even promoting? You are putting out content, but who would you like to reach? What would you specifically want them to do? If you can’t really answer these questions, there are professionals who can do that for you, so Outsourcing Social Media Management is the right choice for you.
3. Creating a Schedule
How often will you post? What type of content should you post? What time should you post? When are your followers more active? There are a lot of questions you ask when it comes to posting content, creating a schedule is what you should do, based on the insights that we collect during the Management of your Social Media, we understand more about your followers, this way we know when and what to post. We create a schedule to keep your audience engaged all the time, this way we put your Business in a position, where it can really grow and attract attention.
4. Content Creation and Posting
Content Creation and Posting occupies a large part of Social Media Management, it is the process of creating and publishing content. This process involves writing copy and also the creation of images or video. You will need to have good knowledge of Social Media Platforms and also your Audience in order to know what type of content you should put out.
5. Save time
A lot of times Social Media Management will take time in the evenings, weekends, during holidays, most Business Owners do not have that kind of time, but we do! We can take care of it for you.
What matters most about Social Media Outsourcing? Results. That is why one the most important parts of it are Marketing Campaigns. They are more complicated than they look, you should study the market, implement an idea into a creative post, sponsor it, target an audience that you think would want to look at what you are showing them and generate revenue, traffic, or awareness from it.
Is a step by step process and there is no given formula when it comes to results, you should always adjust what the market is in need of the most.
Social Media is one of the most beneficial cost-effective tools that any Business can use, they are the place where Customers and Potential Customers spend most of their time, advertisements are very effective and the results are inevitable if marketing campaigns are created right.
If you are in charge of your Business Social Media Management, then you should pay attention to the steps mentioned in this article, if you are not fully committed to it and have more responsibilities then you should look to Outsource to a Marketing Agency.