You have a business in 2020, but you still don’t have an online presence for it?!
We live in a digital age, an age where everybody we know including us spends most of our
day in front of a digital device whether on the phone, laptop, tablet, smart tv you name it. It is absolutely essential for your business to have an online presence a website, an E-commerce platform, social media pages or better yet, a combination of all three. Potential customers spend most of their day on their digital device, they surf the net and they EXPECT to see your business online. If they are looking for a service or product that you can provide, guess where’s the first place that they are going to look?! ONLINE.
If your business does not have an online presence you could be missing out on numerous customers and your business would not receive the recognition that it should get.
We will provide you with some reasons why your business NEEDS an online presence :
1.Potential customers can easily find you!
These days if someone is in need of information regarding a company or a service, the net is the first place that they go and search for it. Whether they are specifically looking for your company or they search for services or products within the domain that your business operates, your business being there, online, can give you a clear advantage from your competitors, because you will be the one to reach the customer first!
Real life example: Your business repairs “Air Conditioners”, sells them as well and provides other maintenance services in this domain. A potential customer’s AC is not working properly and she is unsatisfied, first thing she does is, she grabs her mobile phone, goes on Google and searches for “Air Conditioning Repair”. Your website is listed there, and she can open and see that your business provides all the services she needs. There, you have just earned another customer!
2.Exposure of your Products and Services
You have a business with a wide range of products and services? You need a way to easily showcase your Products and Services. Whether it’s your work portfolio, testimonials, videos, photo galleries, in a short period of time your customers can see everything your business has to offer. The best part of it is, it’s there 24-hours, it never takes a second off!
3.Get closer to your customers
Social Media is about building relationships with your customers. Loyal customers produce 80% of the company’s revenue, so Building a relationship with them, is not such a bad idea.
Social Media is the voice your business needs, it makes your company more “human” and you can get closer to the customers needs. Customers and potential customers can interact with your brand on a more personal level, you can get to know them, learn about their needs and understand the way they like to do business. It is the easiest and most efficient way to get closer to your customers.
It’s a network of great opportunities and if you are not active there, you are missing out!
4.Give your Business the Marketing it Deserves
Whether you have a business that has been operating for years, or you have just started, your Business needs marketing, it is the only way that you are going to reach customers and keep operating. The question should be how can I Market my Brand Easier?!
Well, we have the answer for that, Websites and Social Media are the most cost-efficient marketing tools you can have, they help your Business send an enormous chunk of information to Customers and Potential Customers, they help you build relationships with your customers, they get you closer to them and they Market your Brand.
Nowadays, Customers have indicated that they look at companies in a negative light if they cannot find them online. You can overcome distance barriers. People form all over the world can now learn all about your business in a matter of minutes. Being active on Social Media makes it easier for your Customers to spread the word and let their friends know.
Online marketing presents your Business to an endless amount of potential!